Oh i'll show you rhetoric

I don't know if Bishop H David Burton meant to fill his talk with rhetorical strategy. But with a talk all about how we as members are doing service around the world, the ethical and emotional appeals couldn't help but show their wonderful shining faces. Bishop Burton's talk, entitled And Who Is My Neighbor?, was an uplifting and heartwarming message about the positive effects that members of the church have made around the world. It also served as a reminder that all of us can do more to serve our neighbors, whether they share our faith or not.
Most of Bishop Burton's rhetorical "strategy," per se, was in examples of how members have served. Telling the story of church members helping the people of Lima, Peru, who had been rocked by an 8.0 earthquake can't help but evoke emotion within us. We love to hear about people helping people.
He used numbers and facts to bolster his authority, telling just how many earthquakes, wildfires, floods, famines, and other disasters (and in how many countries) church members and missionaries had provided aid for.
He further appealed to emotions by sharing the reactions from some individuals who had been helped. The reading of a note of appreciation to the LDS helpers in the San Diego area certainly found a place in my heart.
There were many more examples of assistance around the world that evoked emotion, but since they're along the same line I won't go into detail. It was inspiring to read back about humanitarian aid for tsunami victims, the working towards clean drinking water for all in Ethiopia, and efforts to eliminate measles.
Rhetoric has the power to be used for good or evil, and in this case it was definitely used for good.